Ethıcal Decısıon-Makıng In Marketıng: A Dual-Process Approach
ISBN: 9786258571943 — 2026
Social and Humanities Sciences
Pazarlama - Satış - Reklam
The ethical landscape of modern marketing is often portrayed as a battlefield between cold logic and moral duty. For decades, both academia and the corporate world have leaned on the assumption that ethical decision-making is a purely rational endeavor—a calculated weighing of benefits against costs. However, any sales professional standing at the crossroads of a high-stakes commission and a client’s genuine need knows that reality is far more visceral. It is not just a matter of thought; it is a matter of feeling.
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Social and Humanities Sciences
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Pazarlama - Satış - Reklam
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