Family Businesses: Business Models & Strategies
ISBN: 9786257315661 2021 Ekonomi, İşletme Editör : Assoc. Prof. Dr. Osman Yılmaz, Assoc. Prof. Dr. Süreyya KarsuGazi Kitabevi
Family Businesses: Business Models and Strategies book is written for the purpose of sharing precious business and marketing oriented ideas with the reader, that create a synergistic effect on the business success of families where the minds come together through blood ties and marriages. Models, management styles and strategies, competitive strategies, leadership, conflicts, organizational designs and human resource management and also sustainability with social responsibility, marketing effects and internationalization, corporate brand heritage, agile manufacturing and digitalization in family businesses are the subjects of the content.
